Insights
How we built our sales process in Attio in one working day
From inquiries in an inbox to a pipeline in Attio that handles follow-up on its own. What we built in one working day and what it delivers in practice.
16 October 2026
AI & agentsGuideAI agents are billed per action. How to budget for them
HubSpot, Microsoft, Salesforce and Attio charge for AI in credits. How credits work, what happens when they run out and how a company builds a budget.
26 October 2026
Integrations & automationGuideWhy it pays to start e-invoicing before it becomes a requirement
What applies to e-invoicing today, what the EU has decided for 2030 and what Sweden is investigating. And why the invoice should be created straight from the deal in the CRM.
21 October 2026
Data & reportingGuideThe cookie banner leaves GA4 half-blind. How to measure deals anyway
Consent Mode in GA4 does not count those who decline, and modelling needs 1,000 users a day. What the Swedish regulator PTS requires of the banner, and how to measure deals anyway.
18 October 2026
AI & agentsGuideShadow AI: staff already use AI, but whose account?
Which AI tools and accounts does your team use? How to review their use, choose approved tools and set rules for the information people share.
15 October 2026
AI & agentsGuideThe EU AI Act in 2026: the rules for AI in sales and customer service
The AI Act transparency rules have applied since August 2026. What they mean for chatbots, AI in CRM and email, and how companies get it right from the start.
10 October 2026
Web & digitalArticleAI Overviews are taking clicks, but your website can still win deals
Google increasingly answers with AI, and clicks are falling. What the studies show, what is not needed and what companies should measure instead of visits.
8 October 2026
CRMArticleAttio CRM in 2026: the numbers show the implementation is what counts
Attio is growing among small companies, but the results don't come with the licence. The statistics, the prices and what successful implementations do differently.
6 October 2026
Integrations & automationArticleFive signs your systems aren't talking to each other
Double entry and numbers that never add up are rarely a people problem. Five signs it's time to connect your systems.
1 October 2026